The better choice for your home & our planet

Pioneering a cleaner future since 1981

A proud family-owned, Australian company for over 40 years, Earth Choice are pioneers of sustainable approaches to products, packaging and processes – setting the standard for effective cleaning and leading the way in green chemistry and responsible manufacturing.

Powerful plant-based ingredients designed to be tough on mess & gentle on the planet.

  • RECYCLED & RECYCLABLE PACKAGING
  • PLANT BASED INGREDIENTS & BIODEGRADABLE SURFACTANTS
  • VEGAN & CRUELTY FREE
  • MADE WITH SELF GENERATED RENEWABLE ENERGY
  • GREY WATER & SEPTIC SAFE
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Cleaning up for a greener future

Earth Choice has partnered with Carbon Positive Australia to fund community planting projects across Australia. Helping reduce carbon emissions and our environmental impact.

Learn about our program

Product FAQS

Why can't I find my normal Earth Choice products?

We have recently made some improvements to our product packaging to deliver a better experience for our customers. This means your usual Earth Choice products may look a little different.

Not all of our products are ranged in every store. Please contact your retailer's customer service directly as they will be able to assist you further.

Woolworths- 1300 767 969

Coles- 1800 061 562

Are your products grey water safe?

Low sodium levels and undetectable phosphates in our products make it grey water safe. Our products are biodegradable, and do not contain any ingredients that are toxic to plants.

What's the difference between the Earth Choice concentrate range and the standard Earth Choice dishwashing liquid?

The difference between a concentrate and a standard dish wash liquid is concentration of the surfactants in the ingredients. So the concentrate is a more powerful product by approximately 2 to 3x.

What material is used on your dish tablets and laundry capsules?

As the world is trying to be more conscious on plastic and microplastics entering the water ways, there seems to be questions and potential misperceptions on the use of polyvinyl alcohol film wrappers used on dish tablets and laundry pods.

This kind of film is highly water soluble even in cold water and completely dissolves in the washing process. The use of Polyvinyl Alcohol film ensures adequate biodegradability and is confirmed by means of readily biodegradation screening tests, across a range of polyvinyl alcohol detergent grade films.

The high-water solubility in itself implies that detergent capsule films are not within the microplastic scope. Furthermore, their biodegradability ensures there is no concern for persistence or accumulation in the environment and our waterways. 

How much recycled plastic is in your product packaging?

We are committed to minimising the amount of virgin plastic used in packaging as much as possible. The amount of recycled plastic used in our packaging  can vary from 30% to 100% depending on the type of product. Whilst we are able to use 100% recycled plastic in our clear PET bottles, some of our HDPE bottles can only handle 30% recycled plastic before the structural integrity of the bottle is compromised.

Are your bottles recyclable?

Yes, all of our bottles are 100% recyclable. Please follow the recycling instructions on the back of pack.

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