Leading The Way in Sustainable Cleaning Since 1981.

Established in 1981 by our environmentally conscious founder Terry Dowel, Earth Choice was born out of a passion for creating a healthier, more sustainable world. What started as a humble vision has grown into a trailblazing movement, setting the standard for effective cleaning and leading the way in green chemistry and responsible manufacturing.

Key Milestones Through The Years

  • 1981

    The Earth Choice brand was created by Natures Organics as an eco friendly alternative to cleaning products.

  • 1992

    Earth Choice was ranged nationally in Coles supermarkets to provide more Australians with eco-friendly options.

  • 1995

    We became the first Australian manufacturer to produce bottles from 100% post consumer recycled plastic.

  • 2013

    Earth Choice launched a dishwasher tablet that was the first phosphate free offering in Australia.

  • 2019

    5,000 solar panels were installed on our factory roof, saving over 1,500 tonnes of carbon emissions every year.

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As a proud Australian family-owned brand, we understand the importance of trust and integrity. Our journey is rooted in the values of transparency, quality, and affordability, making eco-friendly living accessible to every Australian household. With Earth Choice, you’re not just choosing a cleaning solution—you’re embracing a lifestyle that supports the health of our home and the planet.

Together, let’s make a difference, one clean at a time.

Today, We Produce over 50 Million Units of Products Every Year

Our commitment to sustainability goes beyond our products. Operating from a solar-powered facility, we are dedicated to reducing our carbon footprint and championing renewable energy. Our packaging is also made from recycled and recyclable materials, reflecting our promise to minimise waste and support a circular economy.

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Explore The Range Today

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