The Ingredient Knowledge Hub


At Earth Choice, we believe you deserve to know exactly what’s in the products you bring into your home, and why. The Ingredient Hub is where we break down the jargon: what each ingredient is, what job it does, and the science behind how it works. From the surfactants that lift grease and stains, to the preservatives that keep water-based products clean and the fragrances and dyes that make them easy to use, we break down the facts without the scare tactics.  Whether you’re curious, cautious or just want to make a more informed choice, you’ll find clear, balanced answers here.

The Ingredient Knowledge Hub

Should Cleaning Products Be Biodegradable?

Should Cleaning Products Be Biodegradable?

What happens to your dish soap after it goes down the drain? Earth Choice follows one soapy drop from sink to waterway.

Should Cleaning Products Be Biodegradable?

What happens to your dish soap after it goes down the drain? Earth Choice follows one soapy drop from sink to waterway.

Are Plant-Based Cleaning Products Effective?

Are Plant-Based Cleaning Products Effective?

Cleaning power comes from the structure of surfactant molecules and a well-designed formula, not from whether the starting material was a plant or petrochemical. 

Are Plant-Based Cleaning Products Effective?

Cleaning power comes from the structure of surfactant molecules and a well-designed formula, not from whether the starting material was a plant or petrochemical. 

Plant-Based vs Non-Plant-Based Cleaning

Plant-Based vs Non-Plant-Based Cleaning

We explain why starting point matters, why the molecule often works the same either way, and why a renewable source is a better place to begin.

Plant-Based vs Non-Plant-Based Cleaning

We explain why starting point matters, why the molecule often works the same either way, and why a renewable source is a better place to begin.

Are Preservatives Safe in Cleaning Products?

Are Preservatives Safe in Cleaning Products?

What are BIT, MI and MCI preservatives, and why are they in cleaning products? Earth Choice explains why we use them and offers a preservative-free alternative.

Are Preservatives Safe in Cleaning Products?

What are BIT, MI and MCI preservatives, and why are they in cleaning products? Earth Choice explains why we use them and offers a preservative-free alternative.

SLES vs SLS: What’s the Difference?

SLES vs SLS: What’s the Difference?

SLES vs SLS: what’s the difference? We explain how these surfactants work, why we use plant-derived SLES, and our SLES-free Sensitive option.

SLES vs SLS: What’s the Difference?

SLES vs SLS: what’s the difference? We explain how these surfactants work, why we use plant-derived SLES, and our SLES-free Sensitive option.

Are Fragrances & Dyes Toxic in Cleaning Products?

Are Fragrances & Dyes Toxic in Cleaning Products?

Fragrances and dyes aren’t automatically toxic, and “natural” isn’t always safer. Find out what actually matters.

Are Fragrances & Dyes Toxic in Cleaning Products?

Fragrances and dyes aren’t automatically toxic, and “natural” isn’t always safer. Find out what actually matters.